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Vitus Bikes is a direct-to-consumer brand of significant scale, dedicated to providing affordable and desirable bikes with unbeatable specifications that inspire people to Ride More.

“The Ride More strap line embodies what we do. The sentiment is true for everyone, whether you’re a kid, whether you’ve got kids, whether you’re Ed Clancy, ‘Ride More with Vitus’ is a genuine promise - you can.” Kirsty Smith, Senior Marketing Manager, Vitus Bikes

PRESS RELEASE | A partnership at the pinnacle

Vitus Bikes will continue its partnership with Cherie Pridham Racing in 2019 and remain the headline sponsor of Vitus Pro Cycling Team, powered by Brother UK.

A significantly strengthened squad, led by triple Olympic champion Ed Clancy OBE, will ride the flagship ZX-1 team bike, equipped with a full SRAM RED eTap AXS groupset, and carbon wheels and finishing kit from Prime Components.

Cherie Pridham, the team’s owner and manager, said she was delighted to continue the relationship with Vitus Bikes, a partner with significant scale. Read the press release.


“The ZX-1 has an aspirational quality to it and Vitus Pro Cycling Team, powered by Brother UK are really important to that. They happen to be riding a bike that looks absolutely amazing, and that’s a powerful tool for us to bring in new customers.” 

Kirsty Smith, the Senior Marketing Manager for Vitus Bikes, is a woman committed to the brand’s guiding ethos to empower customers to Ride More. Driven by her own passion for cycling, and guided by a keen understanding of commercial reality in a fiercely competitive market, Smith is perfectly placed to offer an insight into the value of team sponsorship from the perspective of a major player in the bicycle industry. Read the interview.


Road product manager Jodie Shann is responsible for taking every bike in the Vitus Bikes portfolio that isn’t a mountain bike from concept to delivery. He works with the support of a dedicated team of designers and engineers to develop models up to five years ahead. The feedback he gathers from the riders of Vitus Pro Cycling Team, powered by Brother UK will be felt in the performance of Vitus bikes for years to come.

Offering a first-person insight into a varied and demanding role, Shann describes the thrill of seeing his concept for a new bike develop from sketch to finished article, and how he must balance creative opportunities with commercial necessity. Read the interview.


Vitus Bikes is one of the most significant players in the bicycle industry; a direct-to-consumer brand with a broad portfolio, united by a commitment to making bicycles that empower people to Ride More.

It’s partnership with Vitus Pro Cycling Team, powered by Brother UK, represents the pinnacle of the Vitus Bikes offering: an unashamedly beautiful bike, equipped with the most sophisticated components on the market.

Enjoy this gallery of the Vitus Bikes ZX-1 on the roads around Calpe, ridden by Vitus Pro Cycling Team, powered by Brother UK shot by photographer Alex Duffill in the stunning Valencian landscape.


Sean Kelly is bona fide cycling legend. Liam Davies is a first-year professional. This short film by Sean Hardy for Vitus Bikes captures an unforgettable ride for Liam, as well as the commitment to opportunity that lies at the heart of Cherie Pridham's Vitus Pro Cycling Team, powered by Brother UK.

Kelly is one of the greatest cyclists of all time, winner of nine Monument Classics, seven editions of Paris-Nice, and the 1988 Vuelta Españia.  He is a Vitus Bikes ambassador and remains a key influence in bike design and development.

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"Vitus Bikes offer a comprehensive range of affordable and desirable bikes, designed to inspire people to Ride More. With a range that caters for every rider, from children to Olympic champions, Vitus Bikes truly has something for everyone. "