Sponsors & Partners
Vitus Bikes | Vitus Bikes is among the most revered marques in professional cycling and to this day retains an association with its greatest champion, the legendary Sean Kelly. Now owned by Wiggle, the most significant force in the online cycle retail sector, Vitus Bikes will be the principal sponsor for Vitus Pro Cycling Team for at least three years. Cherie Pridham's riders will compete aboard the stealth black Vitus Vitesse Evo Team bike with Prime wheels.
Toyota | Toyota has a matchless heritage in the manufacture of hybrid vehicles, courtesy of the ground-breaking Prius, launched in 1997. Eleven years later, three Toyota Auris Hybrid Touring Sport Excel estate cars will be seen in the race convoy at the biggest events in British cycle sport, thanks to an extended association between Toyota GB and Cherie Pridham, including service support from Inchcape Derby. Toyota's hybrid range contains seven models, catering for eco-conscious motorists with a range of needs.
Velotec | Headquartered in Ireland, Velotec offers custom road wear at three levels: PRO, CORSA and ELITE. Velotec provide a fast delivery service, offering low minimum orders and a professional design service. Every garment in the premium quality Elite and Corsa ranges is made in the Italian Veneto, a region synonymous with revered cycling brands. Velotec's broad range includes everything from a retail selection to the custom made, professional standard garments supplied to Vitus Pro Cycling Team.
Mavic | Mavic supplies Vitus Pro Cycling Team with the most advanced cycling shoes and helmets. New for 2018, the Mavic Cosmic Ultimate II helmet features the internal Live Fit SL fitting and retention system, with a flexible XRD® foam construction, eliminating hotspots to provide all-day comfort. For a perfect interface between bike and rider, Vitus Pro Cycling Team will wear the carbon-soled Mavic Cosmic Pro shoe, developed for serious riders focussed on long and intense rides.
Solace Global | Solace Global build bespoke travel risk management solutions to support Duty of Care delivery, a comprehensive approach that extends even to tactical, on-the-ground support when environments become unworkable, and which empower businesses to operate in complex environments. They protect people, assets and reputation, and enable business continuity.
FUCHS Silkolene | FUCHS Silkolene team supplies Vitus Pro Cycling Team with a comprehensive and evolving range of cycling products, including oils, lubricants and cleaning materials. The importance of such products cannot be overstated: the effective maintenance of the team's Vitus Vitesse Evo Team bikes and Prime wheels is essential to keeping the riders on the road. Headquartered in Stoke, FUCHS Silkolene boasts more than 30 years of R&D expertise and is sold in over 50 countries.
Ten-Eighty | Based in Norwich, Norfolk, Ten-Eighty is a retailer, both online and offline, of Oakley sunglasses, shades and eyewear, and apparel and footwear from a host of premium brands. Ten-Eighty supplies Vitus Pro Cycling Team with Oakley Harmony Fade Radar® EV Path® eyewear. Oakley has long been the choice of the professional cyclist. Images of Greg LeMond wearing the Oakley Eyeshade at the 1986 Tour de France are among the most iconic in all of cycling.
Brother UK | Brother UK is a pivotal supporter of British cycle sport, symptomatic of its maturity in recognising sponsorship opportunities and the passion felt for cycling by Managing Director Phil Jones MBE. Brother UK will provide Vitus Pro Cycling Team with financial backing and support on all aspects of sponsor relations. Located in Greater Manchester since 1968, Brother UK supplies and supports a complete range of technology products and services. Parent company Brother is a global provider of specialist solutions.
Suunto | Vitus Pro Cycling Team will wear the Suunto Spartan Ultra, an advanced multi-sport GPS watch, boasting a full-colour touch screen with 100m water resistance, a compass and a barometric altitude meter with FusedAlti™ technology. With 80 pre-set sport modes and sport-specific metrics, the Suunto Spartan Ultra will allow Vitus Pro Cycling Team to follow and track their progress throughout the season. Spartan Ultra watches are handmade in Finland and built to last in any conditions.
Salomon | Vitus Pro Cycling Team will wear Salomon off-bike clothing, including the S-Lab Sonic 2 running shoe; the athlete's choice for speed, lightweight endurance and performance fit. The team will also wear the Essential Jacket for men, a garment that delivers on several fronts, courtesy of its feather-light feel and a fully waterproof fabric. The hood, hem and cuffs are partially elasticated, making this a responsive and comfortable garment, perfect for pre and post-ride comfort and protection.
Schwalbe Tyres | A key equipment partner to Vitus Pro Cycling Team, Schwalbe provides the rubber that keeps our riders rolling on track and road. The tyre is the only direct interface between the bike and the surface beneath, whether the riders are racing on tarmac, cobbled farm tracks, or the wooden boards of an indoor velodrome. Schwalbe’s importance to the team therefore cannot be overstated. The family-owned business, headquartered in Germany, sells its products exclusively through specialist retailers.
veloToze | veloTóze shoe and toe covers exemplify the advantages of simplicity. Water-resistant, windproof, lightweight, aerodynamic, compact and easy to remove, they keep the feet of Vitus Pro Cycling Team riders warm and dry, even when racing in the most challenging weather conditions. Available in three configurations - tall, ankle and toe - there is a veloTóze overshoe for all conditions.
KitBrix | KitBrix is the official luggage partner to Vitus Pro Cycling Team. Rugged, durable and feature-rich, the design of the iconic KitBrix bag has its roots in military equipment. Each rider on the Vitus Pro Cycling Team has been issued with two KitBrix bags, which can be zipped together. A supplier to Cherie Pridham Racing since 2017, KitBrix is perfectly placed to continue a mutually beneficial relationship in which rider feedback and product development are closely linked.
Don Amott Motorhomes | Don Amott Motorhomes provides Vitus Pro Cycling Team with a motorhome and associated support. A cycling team depends heavily on its vehicles for a range of tasks, and Vitus Pro Cycling Team is no different. Their Don Amott Motorhome serves variously as office, dressing room, and conference centre, as well as mobile accommodation. A committed and valued supporter of many sports teams based in Derby, Don Amott Motorhomes has sponsored Cherie Pridham Racing since 2014.
Smith Partnership | The Smith Partnership of accredited commercial solicitors has extensive experience across all areas of law, including employment law, debt recovery and criminal law. The calm, measured and detailed advice of its practitioners is invaluable to the Vitus Pro Cycling Team, operating in the complex realm of professional sport. Smith Partnership is proud to be a leading legal firm in the East Midlands, with a network of offices in Derby, Leicester, Burton upon Trent, and Stoke-on-Trent.
Smith Cooper Accountancy | As one of the most progressive firms of accountants and business advisors in the Midlands, Smith Cooper constantly seeks ways to help clients improve processes and reduce costs. Vitus Pro Cycling Team is no exception. With the commercial demands faced by the management of a professional cycling team as significant as the sporting challenges, the advice of Smith Cooper’s experienced practitioners, representatives of a firm creating solutions and services tailored to exact requirements, is valued.
Bri-Stor & Hex Graphics | The skilled work of Bri-Stor and Hex Graphics will be obvious to any who have seen Vitus Pro Cycling Team's liveried fleet of support vehicles. The distinct but complementary shades of the striking Toyota Auris Hybrid Touring Sport Excel cars and Don Amott motorhome are evidence of the Staffordshire specialists skill in wrap and design work. The finish of each vehicle speaks of the professionalism of the entire team, and especially Bri-Stor and Hex Graphics.
Comech Metrology | A Derby-based business, specialising in the calibration, design, manufacture and supply of safety critical measurement equipment, with especial relevance to the rail industry, Comech Metrology is a valued financial supporter of Vitus Pro Cycling Team. The success of a professional cycling team depends entirely upon precision, whether in training for peak performance or successfully navigating the chaos of a bunch sprint. Having a sponsor so closely aligned to our working methods is a significant bonus.
Team Derby & University of Derby | Team Derby represents all sporting activity at the University of Derby. The success of its high-performance athletes at the 2018 Commonwealth Games has been impossible to ignore, but membership of Team Derby extends to every University of Derby student and staff member. Its aim is simple: to help everyone associated with the university to enjoy sport and activity at any level, from volunteering to participation, and recreational, competitive or on the spur of the moment.
The Poole Agency | A content agency based within a short ride both of Dorset's iconic Jurassic Coast and the internationally famous Poole Harbour, The Poole Agency is founded on innovation, creativity and an unshakeable focus on ROI. Its team is responsible for all content, website generation, social promotion and sponsor interaction for Vitus Pro Cycling Team. With expertise in all areas of marketing, The Poole Agency works to the highest standards to create world class content and campaigns.